Monday, December 08, 2003

Speaking of McDonald's

Which I was. Earlier. Which is down lower on the page. I still need time to get used to this format.

But really. What's up with the "I'm lovin' it!" campaign?

That's one of the worst catch phrases ever. It doesn't seem to mean anything. And the jingle for it is, like, anti-catchy.

I don't know how all of this got through a multi-million dollar ad agency, but I suspect that it has something to do with Endora rendering Mr. Tate tone deaf. It'll come out in the tabloids.

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