I couldn't agree more.
"Aliens vs. Vikings? How can we sell that?"
"I have no idea!"
"I know, we'll make it look painfully boring! No one wants to see aliens and vikings fighting, but everyone wants to be bored!"
"I've got just the thing. No one could imagine in their wildest dreams that this movie could have the least bit of entertainment value."
"It's perfect! I'm falling asleep just looking at it."